Pittsburgh Corporate Photographer
A picture is worth a thousand words is an old proverb, but it applies even more in today’s world. In a world of sound bites and headlines, you have 3 seconds to make an impact or catch someone’s eye. A photo can relate much more information at a glance than any other communication medium. What this means to a corporation is that your images must be top notch professional creations or they risk discrediting your business and costing you money. Your competency and ultimately your sales will be partially based on the first impression you present to a customer. It is the job of an Industrial Photographer to create information and interest out of your work or manufacturing area. An Industrial Photographer is a photographer first.
His eye and flair will create interest generating images out of your everyday environment. His expertise in Industrial images means that his photos will be more than art, they will be images of your expertise. A photographer uses light, color and composition to present a complete idea or highlight a point of interest. Using a desk or a conveyor belt, which in an everyday environment would be a common item that would never get noticed, in a novel way from a novel angle brings the viewer to a new understanding of the process of your business. Using multiple images in a brochure or in a slideshow sequence can tell the complete story of a manufacturing process in an enticing, illuminating presentation.
From investment to manufacturing to professional sports teams, an industrial photographer will enhance the credibility of your online presence with images. Tell him what you are looking for or even give him a vague idea of what you want to accomplish and he will turn it into the images that will lead to interest and action and sales for your business. Add images to a sales flier and take a wordy, dry document that quickly gets discarded and turn it into a bright, informative statement that steers customers to your door. Use the images on your website and kick up the jazz factor so that someone looking at your website feels the professionalism and has the confidence that you are the best in your field.
Don’t make the common mistake of thinking that these are just pictures, I can get anyone to do it. Industrial photography requires a mix of knowledge and artistic talent that is deceptively complex. The difference is in the meaning and impact of the images. Look for a someone who has experience with lots of different types of businesses and has a portfolio that communicates the professionalism to you. If your focus is online presentation, check other projects, or ask for printed materials or past references. Discuss goals and prices up front and review the work at regular stages of development. Lastly, provide feedback, preferably positive or at least constructive, to whomever you work with. The more they understand how the project comes across to you, the more they can improve their focus.
Visit http://www.jimcunninghamphoto.com for examples and industrial images.